dun’sguide: The data you need to start generating business

dun’sguide: The data you need to start generating business

Every company can grow if they have strong commercial relationships. dun’sguide is your best ally for making excellent B2B commercial decisions.

In a globalized market filled with competitors, finding the ideal partner requires a lot of analysis. If you choose wrongly, your business could face financial loss and damages to its reputation. So, before making any kind of commercial decision, it is extremely important to know where to find the best partners.

We will show you in this article how dun’sguide can help your company to build strong commercial relationships in your country and all over Latin-America!

What is dun’sguide?

Do you remember the telephone directories? Now they are pretty much a thing of the past, but back in the day they were essential for making business. There were two kinds: one for people (the white pages) and one for businesses (the yellow pages).

dun’sguide is some sort of digital version of that. In this directory you can find companies and businesses specifically by name of commercial sector. A big difference between dun’sguide and any other search engine is that dun’sguide gives you access to a big database with information of companies all around Latin-America. You can look for a business by industry, but also by location. So, if you are interested in finding companies in a specific region, dun’sguide is here to help.

Its main goal is to connect companies that are looking for new commercial partners in a quicker and more precise way. dun’sguide is a B2B-specific tool, so it can help you broaden your chances of closing better deals.

What kind of information can I find in dun’sguide?

For a company to become more valuable in the market, it must be visible for big organizations. Also, in order to sign better contracts, it is necessary to find suppliers that guarantee the quality of the product that will be bought by the final consumers.

dun’sguide recollects relevant data and information about a company, which is essential to analyze and verify its reliability and trust, and that can help achieve excellent business opportunities.

  • Contact and base data: emails, website or weblet, telephone numbers, addresses and business hours
  • Industrial Sector
  •  Operation language options in the company
  •  Corporate presentation (a brief summary on the company)
  • Pictures
  • Main executives
  •  Years they have been active in the market
  •  Number of employees
  • Employee distribution (firmographics)

When search using this engine, you will find much more than just the name, address and phone number of a company. You will have a more precise and detailed view of a potential partner.

How can dun’sguide help doing B2B relationships?

To be noticed in such a broad and competitive market is no simple task. The competitors are very qualified and just having a different value proposition is not enough. You need to know which the precise tools are to make other companies find, know and acknowledge your company without losing any time or other resources.

That is why dun’sguide is your company’s best ally. It is the biggest and most robust commercial guide in Latin-America, and it contains detailed information on more than 8 million companies. That is why achieving big visibility in this guide is key for generating great B2B connections.

dun’sguide is perfect for those companies that are proactively looking for ways of standing out, and also looking for the ideal commercial partners so that their business continues growing. It offers the opportunity of connecting with suppliers and other companies that you would not find with simpler searches in other search engines!

You can also get your hands on some advertising packages that will give you priority in the dun’sguide search results! With the help pf a specialized Business Consultant, you can build an attractive profile so that it is easier for other big commercial partners to know your business proposals.

Learn more about dun’sguide advertising packages and try out the search engine! And if you want to know more about the business world, subscribe to our newsletter!

Cial D&Bdun’sguide: The data you need to start generating business
SME solutions: get to know these great packages

SME solutions: get to know these great packages

A research made by Revista Líderes showed that small and medium-sized enterprises represent 99% of all companies across Latin America, and that they employ approximately 70% of all the workforce in the region. But data also shows that 80% of these enterprises go out of business within the first three years. Is it just luck that’s needed and good wind to navigate in today’s turbulent markets?

CIAL Dun & Bradstreet database with over 20 million companies registered in Latin America can provide some insight. Acknowledging the prominent role of SMEs in the Latin American landscape, we asked ourselves what makes an SME thrive. We found out that aiming to strengthen their visibility, credibility and business relationships can make help those companies grow steady.

As a manager whose job is to make an SME be a something to look up to in its market, you know that it’s necessary to stand out among your competition.

But how to achieve this in a globalized market? What if your business reinforces these three strong pillars of credibility and fruitful business relationships?

Meet CIAL Dun & Bradstreet’s SME Solutions

Attributes such as credibility and visibility are valued by companies around the world when looking for partners.

SME Solutions are packages with products carefully selected so you can enjoy the benefits of enhancing these virtues.

They create value for your brand generating interactions with other companies and increasing your chances of closing good deals with customers, suppliers and other business partners. Unlock key business relationships demonstrating to other companies that you are trustworthy and competent.

What is included in the packages?

SME Solutions offer some of the best CIAL Dun & Bradstreet’s products. Learn more about each of them!

D-U-N-S® Number

The D-U-N-S® Number is your business’ fingerprint. This nine-digit code is assigned to all business and government entities verified by CIAL Dun & Bradstreet. It is a unique non-transferable code that is linked to your company’s commercial profile. Some of the most important government organizations and global companies demand their suppliers and business partners to have one.

D-U-N-S® Registered™

A seal displayed in your website, emails and digital documents that takes readers to your online commercial profile in just one click, helping your company stand out as a reliable entity online. It is easily installed, and it will give your communications the image of a trustworthy and professional business.

Business Information Report (BIR)

A detailed report on your business’ financial condition, operations and legal situation to share with potential partners. Demonstrate your trustworthiness and reliability upfront.


It is the most robust online business guide in Latin America. Its specialized search engine provides information on over 7 million companies. A dun’sguide subscription gives you access to an advertising package and to a business consultant to help you make your profile stand out.

Credibility Certificate

A printed and framed expression of your company’s trustworthiness. A Credibility Certificate is only available for businesses that have demonstrated their legitimacy and exemplary commercial behavior.


The world’s premier B2B matchmaking platform, that enables you to find new business opportunities and to create alliances that make your company grow.

Don’t wait for people to come to your store

Enabling your business to demonstrate these attributes can bring good changes. SME Solutions can help you transform your enterprise’s narrative from a company passively waiting to be known and waiting for people to come into your store, into a business that is actively opening doors that lead to grow opportunities.

Click here to learn more details on each plan available and grow your business with CIAL Dun & Bradstreet!

Cial D&BSME solutions: get to know these great packages
How to ensure Compliance on your company’s procurement sector?

How to ensure Compliance on your company’s procurement sector?

Over the last decade, several Latin-American countries have implemented different practices to fight illicit practices and corruption. As an example, we can quote Law 12. 846 in Brazil, Law 30424 in Peru, or Law 27. 401 in Argentina. Also, in recent years, these nations have proposed additional measures to protect government administrations, and local and international businesses. It is evident that ensuring efficient Compliance measures in your company has become the standard to reduce legal risks.

However, in practice, we have not achieved these Compliance goals yet. A large number of companies in Latin America is still exposed to malpractices. For example, 44% of Brazilian companies have already gone through frauds in the procurement sector.

Compliance actions protect a company from legal issues and are very useful to show how a company can get rid of irregular acts that can harm a business’ image and its finances.

What is Compliance?

Compliance comes from the verb “to comply”. The goal is to adapt companies to ethical and legal rules that ensure certain values, like sustainability or transparency, in commercial relationships and procedures. It also seeks to make sure that every parties’ interests are well kept.

Therefore, a company that considers and applies Compliance precepts offers the market more transparent businesses and processes. It can develop tools to identify omissions, irregularities or deviations within its structure and solve these problems promptly and efficiently.

Fraud Analysis and Detection in the Purchasing Sector

The implementation of Compliance methods requires mechanisms that contribute to the verification and correction of irregularities that lead to illegal acts. But, in general, you need to foster a whole culture of compliance that includes:

  • Developing a company’s anti-corruption policy
  • Creating codes of ethics and conduct
  • Getting the management team and the stakeholders to commit with Compliance’s goals
  • Establishing communication channels that protects employees’ best interests where they can anonymously make reports/complaints
  • Encouraging and supporting the investigation of complaints
  • Performing internal and third-party audits to verify if the company and its departments (such as procurement) are complying with regulations and working to maintain the company’s good reputation
  • Promoting training for employees so they can learn all the elements about Compliance in the procurement sector
  • Implementing a program to continuously improve Compliance processes

One cannot be completely sure of the veracity of the information provided by a customer, supplier or other business partner. You need to confirm it with reliable sources. Nevertheless, the information may be scattered around, missing, duplicated, or even manipulated. The lack of transparency hides risks related to the corporate bond of a company and the identity of shareholders and beneficial owners.

Latin America is one of the regions with the highest rates of corruption and money laundering. Supplier management is one of the processes in which the risks of noncompliance are very high. Improving the relationship with your suppliers –and improving the whole supply chain management– will help you prevent the risks of having the company involved in adverse media or cases of corruption practiced by these partners.

When you have a complete and comprehensive Compliance process, you can make sure that the clauses of the agreements between you and another partner are in fact being fulfilled. It also mitigates the risk of fraud by revealing points that should be added or removed in any contract renewals.

How to ensure Compliance in the procurement sector?

There are some specific practices that can help you make sure that you follow efficient Compliance procedures in the procurement sector. Some examples are:

Investigating suppliers or potential partners before closing any deals

Investigating partners is a challenge. You have to establish compliance clauses in every contract, and not only stick to payment or procedures. Any Compliance clause must be met by every party involved in said contracts to avoid risks or non-compliance with laws and regulations.

Performing Regular Audits

Regular audits are necessary in the procurement sector to find weaknesses or potential risks in that sector. Audits are constantly required in the procurement departments to detect possible weaknesses in the area. Some elements that you can correct or implement to improve Compliance are:

  • Avoiding inappropriate favors or gifts to some of your suppliers, especially if your company is an intermediary in projects or provides service to public entities
  • Ensuring quality control procedures to avoid tax offenses and fiscal irregularitie
  • Improving control over procured goods, and verifying if they are in accordance with what was established in its contract
  • Performing regular audits to the vendors to protect your business. The goal is to make sure that your partner follows the same Compliance principles as your company

Standardizing processes

 Ensuring standardized procurement processes is a way of reducing gaps for illicit acts, curtailing the actions of malicious people who want to benefit from the detriment of your company. Besides that, once you analyze and evaluate your company to identify the weak spots in your processes, it is necessary to implement actions that aim for the continuous improvement of Compliance processes and adjusting routines, so that they always follow the latest laws and legal norms.

Ensuring partnerships with reliable suppliers

 Implementing a constant revision and verification process for every supplier is necessary to ensure transparent and healthy relationships. This process must be clear and efficient, so that it can also work as supporting information for future monitoring processes. If you implement these review processes, in time it will be easier for you to analyze the performance of your suppliers, and if they comply to your specific requirements and are qualified to maintain a commercial relation with you. Once you have the results, it is important to give priority to the suppliers that prove to be the most reliable.

Ensuring quality levels

You can also establish a minimum quality level for each product or process –whether internal or external– in the procurement sector. For example, a product will be labeled as “excellent quality” if you demand that the raw materials and procedures used to elaborate that product stick to that label and are, in fact, of a superior quality. Thus, nobody will be able to ask for lesser-quality materials and price it as if it were of “excellent quality” to earn more money.

Why has Compliance been increasingly used in the procurement sector?

Many companies that deal with fraud issues turn to legal professionals to find errors and corruption cases. However, this solution is more focused on punishment and remediation than in prevention and correction. Also, the damage already generated affects the business’ image. However, with the new Compliance practices in the procurement sector, the goal is:

  • to prevent illicit behavior
  • to make sure that a company complies with legislation and ethics
  • to prioritize the improvement of control processes and corruption prevention

When combined with good legal work, the company can achieve its proposed goals. This can help to increase the credibility of a business and, specifically, of the procurement sector. In this way, the organization may even have greater acceptance in the market and more chance of closing deals only with suppliers who follow similar ethical principles. Compliance in the procurement sector contributes to overcoming some of the key management challenges in the area, such as building credibility and preventing fraud.

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Cial D&BHow to ensure Compliance on your company’s procurement sector?